When designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills.
If you want to be successful in website design then you require much more than just having the right tools.
Before we get into SEO, there are a few basic elements that you must consider. It is extremely important to be able to communicate demands to a creator, therefore it is just as important to listen to the requirements of a client. As a web designer, we need to be able to communicate effectively in front of a client and express our ideas and concerns about the project we are about to go forward with. A successful website requires team work and a lot of communication, and as a designer, it is important for us to translate the demands into a functioning website.
An essential aspect to consider is SEO. At a fundamental level an SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result page. Google can’t tell if a website looks great or looks terrible, to judge this Google uses feedback. If too many users visit a site then click the ‘back’ button and alternatively go to a competing site in the search results, the site will drop in the rankings. This is why it is extremely important to make a website engaging with inspirational design to hold your visitor’s attention. A good way to achieve this is with a colour scheme that keeps in with the overall topic of a site. It is also proven that websites with at least one image, or with videos tend to rank better than those without due to visual elements. If a site is slow, then Google is likely to penalise it. The faster a site is, the better the user-experience will be, and the better SEO will be. You can improve the speed of a site in various ways, such as:
Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many this can be complicated, at GRO we have front end and back end teams that specialise in website development, so we can create a bespoke website that suits your business.
It may seem obvious, but there is a lot to know and consider when designing a website. Design, navigation and content is driven by a purpose that aligns with an audience and their goals.
With around 80% of internet users owning a smartphone, and more than 50% of web traffic coming from mobile users, it is essential to make a website mobile friendly. Mobile devices continue to grow popular year-over-year suggesting more people are searching on the go, plus with Google’s latest algorithm a site must be mobile friendly, or it will be pushed through lower search results.
The number one challenge businesses face in re-building a website is not devoting enough time to it to make it successful. We understand the importance of utilising time with copy and research which is why we produce top-quality sites, that make both us and our clients happy. At GRO we make sure your site is responsive which can make a huge difference compared to slower websites and is likely to draw in more traffic.
We ensure your website is all about you and reflects your business and what you do clearly and simply. We make all our sites ‘MobileFirst’ increasing user engagement, company image and customer experience. Trends come and go but GRO is able to create and develop anything on-trend. With thousands of websites going live every day, make sure your website is the one to watch.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together. They have gone above and beyond my expectations of a digital agency.
Excellent company to deal with, very friendly, helpful and informative. Their customer service is second to none and they are clearly experts at what they do. I would highly recommend them.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors. Would highly recommend GRO as a marketing partner for your business.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. All the employees are very passionate about succeeding for any business to grow, and the results so far prove this. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
I’d just like to put in writing how pleased I am with GRO. My choice was definitely the right one. Can I also say that Lisa and Rachel – who I’ve worked with – are an absolute credit to the company. I have complete faith in GRO to give me exactly what my company needs. Don't hesitate to give these guys a go.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
A true pleasure to work with. Very easy to communicate with and showing great results to date.
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.