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What is Domain Authority?

As a digital marketing agency, we live and breathe SEO every day. It’s our job to stay up to date with the latest factors impacting organic SEO, but we also like to share our knowledge to help you understand why we work in the way we do. Therefore, in this blog we’re covering Domain Authority and its importance when it comes to ranking highly on Google.

Developed by Moz, Domain Authority is essentially a metric which provides insight into how well your website is ranking in search engine results pages (SERPs) and how it is performing in comparison to other websites of the same niche. Domain Authority works on a ranking scale of 1 to 100 and the higher your score is, the more your website is predicted to rank. According to Moz, DA is best used as a comparative tool as opposed to a concrete score and it can be used to compare competitor websites.

Typically, websites with a high volume of good quality links such as Wikipedia are at the top of the domain scale whereas sites for smaller organisations with fewer inbound links will score lower. There are several factors that contribute to the overall DA score including; link root domains, link equity and diversity, the number and quality of backlinks and the domain age.

                                                                                                                                                                                                                                                                    How Do I Increase My Domain Authority?

Recently Moz upgraded it’s Domain Authority scoring, integrating a Spam Score Metric and monitoring over 35 trillion links to better measure link quality. With the release of the new scoring update, SEO specialists and marketers will see a short term drop of around 7%, but in the long term DA scores will correct themselves more efficiently thanks to an improved link database. [Source: Search Engine Land]

So, how do we increase our Domain Authority in 2019? SEO companies and anyone working on SEO should focus on creating high quality content to gain backlinks over time, which will see a gradual increase in DA. As Domain Authority contributes to 20% of its SEO success, it’s also important to regularly publish engaging content with relevant internal links to help reduce your bounce rate.

These SEO tactics take time and effort, but that’s where we step in. We’re a marketing and SEO company in Hull, working nationally to help get websites to the top of Google. If you’d like more information on how our SEO specialists can help you, give us a quick call on 01482 333833.


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