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Why SEO is Important in Your Marketing Strategy

Regardless of the industry your business falls into, SEO works to increase the quality and quantity of traffic to your website resulting in more exposure to potential customers and in turn, more sales. This can be done through PPC marketing or through organic SEO, which is the method we’ll be focusing on in this blog.

You might think SEO sounds too confusing and time consuming, or that it won’t work for your type of business, but for any business looking to increase the sales of their products and services, organic SEO is a crucial building block in your overall digital marketing strategy. In our digital age, the first place most people turn to when looking for a solution to their problem is Google, or any search engine. If your product or service is the answer to their problem, your website needs to show up in the search results for the search engine user to find it – but this can’t happen without SEO.

The top three results on Google gain 78% of all clicks, so our SEO specialists work on all aspects of organic SEO to make sure your website is at the top and has a share of these clicks. As a digital marketing agency specialising in SEO, our SEO campaigns include both technical and on page SEO, backlinks, content marketing, competitor analysis, keyword analysis and reporting. Our SEO specialists work on all of these factors in synchronicity to get your website ranking long-term.

With growing SEO being at the top of the ‘to do’ list for 61% of companies last year, you should have an SEO campaign to stay ahead of your competitors. If their website is ranking better than yours, your potential customers will be drawn to them and you will miss out on potential website traffic that could eventually be converted into sales.

Having a successful SEO campaign managed by a team of SEO experts also gives your brand a great deal of credibility. Think about it, when users keep seeing the same company name pop up in the search results, they begin to trust and remember it, so ranking well will give you the upper hand over your industry competitors.

Ready to start implementing SEO into your marketing strategy? We’re an SEO company in Hull, working nationally to get websites ranking highly on Google and receiving better quality leads through increased traffic. If you’d like to chat with our SEO specialists about how we can help you, give us a call on 01482 333833.


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