Think of it this way, your personal brand is your own professional identity. It is a way to show your best self to clients, potential customers and professionals within your industry.
When you don’t know someone and want to find out more about who they are and what they do, what is the first thing you turn to? Most likely social media and 9 times out of 10 if it is work related, they are going to check your LinkedIn page.
You may have noticed that in recent years the CEO’s of businesses have a greater social media presence than the business itself. For example:
- Richard Branson 19m VS Virgin 236,665 followers. (LinkedIn)
- Kylie Jenner 309m VS Kylie Cosmetics 25.5m followers. (Instagram)
- Ben Francis 271,595 VS Gymshark 175,364 followers. (LinkedIn)
- Steven Bartlett 1.6m VS Social Chain 58k followers. (Instagram)
But why do people grow bigger than brands?
People prefer to interact with other humans rather than brands, this is because people relate to each other more than brands allowing them to believe in you rather than a brand. They will also find you more personable which makes them feel more comfortable, as if they know you. Remember, you are the face of your own brand.
We don’t want to bore you with the typical marketing blurb at the end of a blog… but here’s our link – https://gro-marketing.co.uk/ do with that what you will!
