01482 333 833
[email protected]








Back to News seo hull, seo company hull, marketing company hull

8 Tips to Get Your Business Social

Why should your business use social media?

With over 87.9% of UK adults using the internet today, can you afford to miss out on that audience? In the UK alone there are over 23.1 million users on Facebook that are aged 30+, this figure doesn’t even count the 9 million Millennials using social media.

So here’s our top tips to get your business social in 2017:

  1. Use all social platforms.
    With the likes of Facebook, Twitter, LinkedIn out there, how are you supposed to know which one to use? The trick is to use the platforms that your customers are interacting with and remember each social media platform appeals to a different audience, so only using one or two will limit your reach.
  2. Build your content.
    Social media is a great platform to gage what content works for your audience and develop what style and tone of voice you should be using to engage with your audience. This is important because once you have developed a style for all your social media content, customers can then easily identify you against your competitors.
  3. Be consistent.
    How many times a day do you post on social media? How many times week? Be honest. Our tried and tested social media marketing shows tangible results when you are posting 3 times a day. Sounds easy? That’s 84 posts a month just on 1 platform and we recommend you post on at least 3 platforms.
  4. Be current.
    Don’t be afraid to engage with other people in your industry using social media, for example, liking or sharing relevant articles. Not only will this grow your social authority but it will grow your audience and engagement. Make sure you use the relevant hashtags and have a complete social plan for special dates in your industry throughout the year.
  5. Make it visual.
    Who wants to look at streams of text on their social? It’s not relevant and it’s not exciting. You should be looking to engage your customers and potential customers to make them excited by your content. This warms customers up to your business and places a nugget in their mind about who you are and what you do.
  6. Video works.
    Video content on your social platforms engages and ignites customer’s emotions. Video makes it real and is now the most powerful way to connect with an audience. Video marketing isn’t about selling, it’s about providing information and building trust with your audience.
  7. Use your analytics.
    There should be a reason for everything you do. The resources are out there so use them, try posting at different times of the day over a couple of weeks and see what times receive the most interaction. Measure which links get clicks, which posts are shared or liked, then you can develop your social media marketing campaign, so that it works for you and actually helps your business get sales.
  8. Don’t stand alone.
    Social media marketing should never be used in isolation, but rather as part of a full digital campaign. It is a great way to nudge your customers and get them to notice you, but it can’t survive alone. If you are social then does your website compliment your digital brand? What about SEO (Search Engine Optimisation)? If your customers see you on social and search for you on Google, do you appear on the first page?

Social media marketing, SEOwebsite design and development, E-newsletter campaigns all used to work separately, but not anymore. These are all becoming one and your digital marketing campaign needs to be multichannel.

GRO are specialists in developing and delivering omni-channel marketing campaigns for our customers. We believe that it is not enough to just post on social media whenever you get chance. It is a valuable resource that you could be overlooking, so don’t miss out anymore, contact us today and let’s get social.

 

Ends.

Previous Posts

What Our Customers Say

Patrick

Grosvenor Group

Would definitely recommend.

Sheree

Dortek

GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!

Simon

Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley

The VWC

Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.