Having a great business/product without a well-thought-out and developed marketing strategy is like having a sports car without any fuel. It’s not going anywhere fast.
Social media is a great way to reach out to your audience and introduce your company’s products/services. Customers usually need around 7-11 nudges before they buy, these can be anything from seeing a post on social to an Enewsletter. These nudges should come from 5 different touch points, for example a social media platform, top ranking search engine results, right through to traditional print advertising.
Social media platforms are the perfect way to reach out to your customers, but what platforms should you be using and who is using them?
Facebook is the most used social media platform in the world with 1.79 billion users worldwide. Since its launch in 2004, Facebook has been absolutely key to countless marketing strategies, because of the potential audience it offers. This platform is constantly updating and developing its features to keep up with its users’ demand.
Their recent update allows users to live stream video to their friends anywhere in the world. This type of marketing enjoys great social engagement. Incorporating Facebook into your marketing plan allows you to increase local sales and brand awareness, drive sales and customers to your website, find leads and manage customer service socially.
Twitter is a text sharing platform, perfect for short and snappy updates. The use of hashtags allows your content to travel further and reach new audiences. Using this platform for business is a great networking tool, allowing you and other people within your industry to connect. Twitter is one of the easiest ways for a user to interact with a company. A simple like or retweet means great engagement and brand exposure and increased sales.
A single pin on Pinterest has a half-life of 151,200 minutes, meaning this platform is perfect for longevity of your content. Unlike text sharing platforms the content won’t disappear over time. This platform is used by 70% women earning over £40,000 per year, so when thinking about pinning your content, make it visual as this will increase your engagement with this audience.
Instagram has 70 million users worldwide every day. Are you missing this audience because you don’t think Instagram is relevant to your industry? In fact, this is one of the strongest platforms out there, the fierce loyalty that its users show to brands makes it the perfect place to advertise your products/services. Vision is the most dominant sense of them all, so make sure you don’t turn potential customers off with dull colours and boring content. Make it bright and highly visual to help increase your user engagement.
If you are using these platforms then you are on the right path, but don’t underestimate the impact of other social platforms such as Snapchat, LinkedIn and YouTube. Please remember that just because you have these social media pages for your business, it doesn’t mean that your sales will just increase.
We recommend that you have 84 social posts per month on each platform. We know that this social media strategy works but remember not to overlook the quality of your content. Don’t strive to get 3 posts a day without considering their value. The GRO experts can help you develop a full digital marketing campaign and content calendar that means you stay relevant and increase your audience reach.
To find out more about our social media marketing just give us a call on 01482 333833 or visit our services page.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
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Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
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From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.
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Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!
Worked with us from start to finish on a video animation, the results of which we are very pleased with.
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Absolutely fantastic agency, from start to finish they are a super professional agency with a passion for their work and clients. 5* from our company. Thanks team GRO
Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.
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Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.
We have received a fantastic service from GRO. Their friendly advice and approach has created a wonderful working relationship and our business has benefited significantly since their involvement in taking our marketing strategy forward