It’s never too early to start predicting the future of social media, right? It’s natural to ponder the future of social media, given its importance in our lives and the constant evolution of this landscape. In recent years, we have seen significant changes in social media and we can expect even more transformation in the coming years. So, let’s explore some social media trend predictions for 2024.
Short-form video will continue to dominate: Short-form videos have been all the rage for a few years now, and it looks like they are here to stay. Platforms like TikTok, Instagram Reels and YouTube Shorts have attracted a massive following and we can expect social media platforms to invest more in this area. Brands and marketers will also continue to leverage short-form videos to reach their audiences.
Augmented reality (AR) will become more mainstream: Augmented reality has been around for a while, but it is yet to reach its full potential. In 2024, we can expect to see more social media platforms integrating AR into their apps. Snapchat has been using AR for its popular face filters for years, but we can expect to see more AR features beyond just face filters. Brands and marketers will also use AR to create more immersive and interactive experiences for their audiences.
Ephemeral content will become more prevalent: Ephemeral content, or content that disappears after a set amount of time, has been a popular trend for a few years now. Platforms like Snapchat and Instagram Stories have popularised the trend and we can expect to see more platforms adopting this format in 2024. Ephemeral content is perfect for creating a sense of urgency and exclusivity, which audiences love.
Social media shopping will become more common: Social media platforms have been experimenting with shopping features for a few years now. Platforms like Instagram and Facebook have already made it easy for brands to sell products directly from their social media profiles. As social media platforms become more integrated with e-commerce, we can guarantee a rise in social media shopping.
The rise of niche social media platforms: As social media becomes more crowded, more niche social media platforms emerge. These platforms will cater to specific communities or interests, offering a more personalised experience for users. For instance, platforms like Twitch and Reddit already cater to specific communities.
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