Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of digital marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and when is it beneficial to use one?
Instant responses
PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for product launches, seasonal promotions and event-focused marketing.
Take advantage of business opportunities
As it is so quick and easy to launch a PPC campaign you can really use them to your businesses advantage. Is your competitor’s website down? Have they been experiencing some bad press? No problem, you can have your campaign set up in a matter of minutes and their customers may just come running to you. When you’re in a race against time the efficiency and immediacy of PPC can really be on your side.
Track the success
Everything about pay-per-click is measurable, from the amount that you’re paying to the number of hits your website receives. This makes it a useful tool for testing different campaigns, strategies or landing pages allowing you to evaluate which are the most responsive and the best option for your business. PPC isn’t just a way to drive traffic to your site, but a way to understand exactly what your customers are looking for. It’s also very handy to have a tight budget as pay-per-click can get a little pricey when your post proves popular. The more clicks, the more it costs. By measuring the CTR you can stop the campaign before it gets too expensive.
Ensures exposure and brand recognition
PPC allows you to target specific keywords related to your industry which will help to build your brand image and establish yourself as an industry leader. This will also increase your exposure, as PPC ads are usually posted at the top of search engine results pages (depending on how much you pay) which can immediately boost the traffic of your website. On average, 41% of all clicks go to the top 3 paid ads on the search results page, if you aren’t using PPC then you’re losing those clicks to competitors that are. If you’re determined to maximise your click-share of searches for keywords relevant to your business, PPC is essential.
Highly targeted website traffic
Reaching the right audience can always be difficult, yet PPC allows you to target very specific groups. You can also choose when these ads appear which really allows you to segment your market, making sure you’re only reaching the people that will benefit your business. And being picky clearly pays off, PPC visitors are 50% more likely to purchase something than organic visitors.
Costs
Initially with PPC you only need to make a small investment, one of the biggest advantages of using a pay-per-click campaign is that there can be no charge until someone clicks on your ad. You decide how much you pay for each campaign making it suitable for all budgets, although the more you pay the greater your potential results.
You don’t have to be SEO reliant
If you aren’t the savviest in terms of SEO then pay-per-click is perfect for you. Although SEO is essential for your brand’s long-term success, this method will allow you to make profitable short-term campaigns at the touch of a button. Similarly, if your website isn’t designed for SEO you can generate traffic through PPC and won’t have to worry about meeting Google’s content-heavy criteria.
So, is PPC right for you and your business? GRO can help you to invest in a campaign that will promise effective results, so why not contact us today on 01482 333833.
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