We develop our ad content both creatively and systematically. We know that PPC is still advertising, but we also make sure we are always testing, analysing, and refining this element of your user journey.
Having a well written advert can increase the chances of customer click through rates. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.
Search engine algorithm updates don't affect PPC.
We work with you to define objectives and key results so we know everyone is working towards the same goals.
We figure out what actions, through campaign management and testing, will best help us achieve those goals.
We then assign activity to our PPC managers and start your campaign.
We monitor all progress against the objectives and planned activity. Then you receive monthly reports to figure out how to get the most out of your campaign.
The best way to run a successful PPC campaign without overspending your money is to feed your results directly into you organic SEO.
PPC works best with some sort of conversion goal. In‑depth visits to your website are better metrics than just a click. It exposes your brand, your message and what you are offering to new prospects.
PPC is an advertising campaign which is paid for each time someone clicks on your website. It is a way of buying visitors to your website rather than earning it organically.
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