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PPC (Pay per Click)

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PPC Audit

There are quite a few common mistakes that can be made when tackling PPC from wrong keyword match types to poorly defined goals, but we can easily identify and fix these with our PPC Audit.

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Did you know?

Search engine algorithm updates don't affect PPC.

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Remarketing

Remarketing is an effective way to re-engage with potential customers who have previously interacted with your brand by displaying ads to those who have visited your website.

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Google Ads

Our approach to Google Ads management is ROI-focused, ensuring you see powerful results whatever your budget.

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PPC marketing is an ever-changing landscape to navigate. Consumer intent, the landscape, technology and platforms continue to evolve.

We develop our ad content both creatively and systematically. We know that PPC is still advertising, but we also make sure we are always testing, analysing, and refining this element of your user journey.

Having a well written advert can increase the chances of customer click through rates. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.

It pays to be seen

Step 1

Step 1.

We work with you to define your business objectives and the key results you’d like to see to ensure everyone is working towards the same goals.

Step 2

Step 2.

We figure out what actions, through campaign management and testing, will best help us achieve these goals.

Step 3

Step 3.

We then assign activity to our PPC management team and begin your campaign.

Step 4

Step 4.

We monitor all progress against the objectives and planned activity, sending you monthly reports which show exactly what you are getting out of your campaign.

If something isn’t working for you, it isn’t working for us. That’s why we continually review your campaign, referring back to your objectives and ensuring that your investment is working as hard as it possibly can.

IS PPC THE BEST?

We develop our ad content both creatively and systematically. We know that PPC is still advertising, but we also make sure we are always testing, analysing, and refining this element of your user journey.

Our APPROACH:

Having a well written advert can increase the chances of customer click through rates. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.

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FAQs

PPC is an advertising campaign which is paid for each time someone clicks on your website. It is a way of buying visitors to your website rather than earning it organically.

The cost of your ads will depend on the keywords you wish to use, how many searches per month those keywords receive and the cost per click. Th e cost per click for your PPC campaign can be lowered by having good organic SEO

Before we could possibly answer this, we would need to produce a thorough initial report of your business. You can run as many a ds as you’d like, but this depends on your budget and the types of ads used

We review the PPC data with detailed reports, Google analytics and much more.

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