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PPC (Pay per Click)

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PPC Audit

There are quite a few common mistakes that can be made when tackling PPC from wrong keyword match types to poorly defined goals, but we can easily identify and fix these with our PPC Audit.

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Did you know?

Search engine algorithm updates don't affect PPC.

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Remarketing

Remarketing is an effective way to re-engage with potential customers who have previously interacted with your brand by displaying ads to those who have visited your website.

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Google Ads

Our approach to Google Ads management is ROI-focused, ensuring you see powerful results whatever your budget.

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PPC marketing is an ever-changing landscape to navigate. Consumer intent, the landscape, technology and platforms continue to evolve.

We develop our ad content both creatively and systematically. We know that PPC is still advertising, but we also make sure we are always testing, analysing, and refining this element of your user journey.

Having a well written advert can increase the chances of customer click through rates. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.

It pays to be seen

Step 1

Step 1.

We work with you to define your business objectives and the key results you’d like to see to ensure everyone is working towards the same goals.

Step 2

Step 2.

We figure out what actions, through campaign management and testing, will best help us achieve these goals.

Step 3

Step 3.

We then assign activity to our PPC management team and begin your campaign.

Step 4

Step 4.

We monitor all progress against the objectives and planned activity, sending you monthly reports which show exactly what you are getting out of your campaign.

If something isn’t working for you, it isn’t working for us. That’s why we continually review your campaign, referring back to your objectives and ensuring that your investment is working as hard as it possibly can.

IS PPC THE BEST?

We develop our ad content both creatively and systematically. We know that PPC is still advertising, but we also make sure we are always testing, analysing, and refining this element of your user journey.

Our APPROACH:

Having a well written advert can increase the chances of customer click through rates. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.

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Want to know more?

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FAQs

PPC is an advertising campaign which is paid for each time someone clicks on your website. It is a way of buying visitors to your website rather than earning it organically.

The cost of your ads will depend on the keywords you wish to use, how many searches per month those keywords receive and the cost per click. Th e cost per click for your PPC campaign can be lowered by having good organic SEO

Before we could possibly answer this, we would need to produce a thorough initial report of your business. You can run as many a ds as you’d like, but this depends on your budget and the types of ads used

We review the PPC data with detailed reports, Google analytics and much more.

What Our Customers Say

Patrick

Grosvenor Group Ltd

Would definitely recommend.

Sheree

Dortek Ltd

GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.

Paul Donoghue

Grosvenor Group Ltd

Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!

Simon

Colour Tone Masterbatch Ltd

Worked with us from start to finish on a video animation, the results of which we are very pleased with.

O Kagbala

Hideout Hotel Ltd

Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.

Louie Bottomley

The VWC Ltd

Friendly and helpful staff with excellent knowledge. A pleasure to work with.

Hannah Surtees

Hilton Foods PLC

Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.

Lucy Fuller

The Secret Wardrobe

GRO Marketing have been fantastic in helping our business, the team are incredibly knowledgable & nothing is ever too much trouble. The support that they have provided & continue to provide is fab. I'm really impressed & I highly recommend.

Gloria Fuller

The Secret Wardrobe

A fantastic customer focused team that have helped my company grow in such uncertain times too, cannot recommend them highly enough!

Caroline Wilson

Corvis Ltd

GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.

Mark Dressel

Intralan Ltd

A well synchronized team of marketers. A highly experienced team and valuable digital partner.

James Layton

Grosvenor Group Ltd (Harlen Group )

Excellent company, would always recommend GRO. If you want a professional company who cares, these are the company for you. Manager, Grosvenor Group Ltd. James Layton.

James Angove-Walton

Extremely professional from the start, we would highly recommend this agency to anyone wanting a good, honest and professional service that works.

Michael M

The Tale of Two

Excellent company, helped us plan and design our new wedding brochure and even though we kept changing items they were nothing but professional and delivered excellent service all the way through design to print, will definitely be using them again for future projects.