Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of digital marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and when is it beneficial to use one?
PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for product launches, seasonal promotions and event-focused marketing.
As it is so quick and easy to launch a PPC campaign you can really use them to your businesses advantage. Is your competitor’s website down? Have they been experiencing some bad press? No problem, you can have your campaign set up in a matter of minutes and their customers may just come running to you. When you’re in a race against time the efficiency and immediacy of PPC can really be on your side.
Everything about pay-per-click is measurable, from the amount that you’re paying to the number of hits your website receives. This makes it a useful tool for testing different campaigns, strategies or landing pages allowing you to evaluate which are the most responsive and the best option for your business. PPC isn’t just a way to drive traffic to your site, but a way to understand exactly what your customers are looking for. It’s also very handy to have a tight budget as pay-per-click can get a little pricey when your post proves popular. The more clicks, the more it costs. By measuring the CTR you can stop the campaign before it gets too expensive.
PPC allows you to target specific keywords related to your industry which will help to build your brand image and establish yourself as an industry leader. This will also increase your exposure, as PPC ads are usually posted at the top of search engine results pages (depending on how much you pay) which can immediately boost the traffic of your website. On average, 41% of all clicks go to the top 3 paid ads on the search results page, if you aren’t using PPC then you’re losing those clicks to competitors that are. If you’re determined to maximise your click-share of searches for keywords relevant to your business, PPC is essential.
Reaching the right audience can always be difficult, yet PPC allows you to target very specific groups. You can also choose when these ads appear which really allows you to segment your market, making sure you’re only reaching the people that will benefit your business. And being picky clearly pays off, PPC visitors are 50% more likely to purchase something than organic visitors.
Initially with PPC you only need to make a small investment, one of the biggest advantages of using a pay-per-click campaign is that there can be no charge until someone clicks on your ad. You decide how much you pay for each campaign making it suitable for all budgets, although the more you pay the greater your potential results.
If you aren’t the savviest in terms of SEO then pay-per-click is perfect for you. Although SEO is essential for your brand’s long-term success, this method will allow you to make profitable short-term campaigns at the touch of a button. Similarly, if your website isn’t designed for SEO you can generate traffic through PPC and won’t have to worry about meeting Google’s content-heavy criteria.
So, is PPC right for you and your business? GRO can help you to invest in a campaign that will promise effective results, so why not contact us today on 01482 333833.
GRO Marketing are a fantastic team to work with; they are a very customer focused and friendly bunch. They helped us every step of the way with the design and creation of our new mini website and we are absolutely delighted with the results. We look forward to continuing to work with GRO as we expand our own business.
Starrett have always had a great experience with GRO Marketing and we continue to use their high-quality services today. Lisa, Rachel and the rest of the team are first class and always answer our questions promptly. I would highly recommend GRO Marketing if you were interested in using the services they provide.
A very attentive and personable company to work with!
Always so helpful, Lisa and Rachel are great :) very quick at responding to any queries - would definitely recommend.
GRO built our new website, they also work on SEO monthly and provide us with b2b leads from our website. Thanks everyone.
Highly professional and enthusiastic company to work with, they have helped excel my start-up business through social media and creation of a brand new website within the eight months of working together.
They contacted me at the right time, and the need was there. Rachel who looks after my account has been the right level of attentive and leads me when I need to be lead. The animations GRO have created have made the splash we hoped for, can't wait to get more in the pipeline.
Highly enthusiastic team who wanted to know great detail on my business and the industry in which it operates. Very quick responses to any questions or queries I have and were quick to provide their service proposal when I first met GRO which cannot be said about some of their local competitors.
When looking for a SEO and website host provider one key aspect I was looking for was communication. With GRO they not only have excellent communication but someone is always there to answer your call, which is vital. Trust worthy and reliable, GRO are the full package!
Fantastic work done for us here at Cosmetic and Family Dentistry by Lisa and her team at GRO Marketing. We wouldn't hesitate in recommending them to any business looking for a little help bringing their marketing and branding design up to date. Great stuff!
Would definitely recommend.
Simply amazing!! Passionate about their work and really understand their clients wants and needs and always deliver fresh and revolutionary ideas time after time!
GRO Marketing have been brilliant from the offset. With regular updates and personal meetings, everything about the service is exceptional proven by the fact that traffic has been on the constant uprise ever since coming on board. Would highly recommend!
From the initial introductory meeting with GRO Marketing I knew that they were the marketing team for us. They are well structured and explain everything they are doing in a way that anyone would understand. We are seeing results a lot quicker than expected.
GRO Marketing have been a great help to our web marketing efforts over the past year. They have done an excellent job working on our SEO and have increased both our web traffic and rankings for keywords on Google.
Couldn't be more happier with the service that GRO Marketing have supplied us with. From our new website to social media, SEO and Email marketing, we could not fault a single thing. Our Account Manager Lucy couldn't be more helpful and in our monthly meetings she is always keeping us up to date with what new ideas and how to keep the marketing moving in an electronics industry. We couldn't thank the GRO Team enough and i would recommend everyone to use this amazing company!
Worked with us from start to finish on a video animation, the results of which we are very pleased with.
A well synchronized team of marketers. A highly experienced team and valuable digital partner.
Absolutely fantastic agency, from start to finish they are a super professional agency with a passion for their work and clients. 5* from our company. Thanks team GRO
Enthusiastic, dedicated & professional team. I use GRO for my website SEO, and blog post support. Rachel and Lisa understand the importance of their service to our business, they go beyond their "duties" to ensure they are providing me with the best possible results.
Friendly and helpful staff with excellent knowledge. A pleasure to work with.
Extremely professional from the start, we would highly recommend this agency to anyone wanting a good, honest and professional service that works.
Love working with GRO, they always deliver on time and take time to fully understand the needs of the client. Highly recommend.
We have received a fantastic service from GRO. Their friendly advice and approach has created a wonderful working relationship and our business has benefited significantly since their involvement in taking our marketing strategy forward