PPC is instant marketing. If you are willing to spend enough your customers will see you.
Having a well written advert can increase the chances of customer click through ratesCTR (Click-Through-Rate) - This measures the number of clicks from customers e.g. a 'find out more' button on the bottom of an email that takes them to your website page.. If the wording and content of the advert directly targets and engages your ideal market, PPC can mean that your potential customers get to see your company first in the search engine.