Email marketing stands out as one of the most important avenues for connecting with and captivating your audience.
For marketers, the newsletter reigns supreme as a formidable tool. In the realm of business relationships and industry updates, newsletters wield immense influence.
Why opt for Email Marketing, you ask? In the digital marketing landscape, the objective remains constant: guide your potential and existing customers along their buying journey. Be it B2B (Business to Business) or B2C (Business to Consumer).
Benefits Of Email Marketing
Personalised Content
Starting your newsletter off with ‘Hello [insert name here]’ is a much more humanised way of sending newsletters, who doesn’t prefer humanised content over the dull robotic stuff we’re used to seeing?
Generate Traffic to Your Site
If your newsletter is that impressive, the recipient will surely want to know more about your company and what other services you provide.
More Leads
Every link click, every open is a new lead. don’t let them go unrecognised.
Did you know?
- Including images in newsletters can increase click-through rates by 42%.
- Tuesday and Thursday are the best days to send newsletters.
- Subscribers are more likely to unsubscribe if newsletters are too frequent.
The Process
Research: Our team delves deep into your industry landscape, assessing competitors, optimal sending times for enhanced engagement, and industry trends, ensuring optimal results.
Design: We handle the creative aspects, crafting a bespoke newsletter template tailored exclusively to your brand. Whether it’s GIFs, high-quality imagery, or digital artwork, we’ve got you covered.
Distribution: Simply give us your mailing list, and we’ll configure your account on one of our trusted email platforms. Then, we’ll send it on the optimal day and time for maximum open rates.
Reporting: Following distribution, we provide you with an in-depth report brimming with vital metrics and a list of leads who engaged with your newsletter.
FAQ's
- What is email marketing?
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Email marketing is a digital marketing strategy that involves sending emails to a group of recipients, typically a list of subscribers or customers, with the goal of promoting products or services.
- How much will my email marketing campaign cost?
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Our Email Marketing service costs £500 per newsletter. To find out more please contact us.
- Are newsletters important?
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Yes, newsletters are important for several reasons, especially in the context of digital marketing and maintaining customer relationships. If you're an SME or large company you should be sending newsletters out at least once per month to your customers or potential customers.
