How much will I need to spend?
The cost of your ads will depend on the keywords you wish to use, how many searches per month those keywords receive and the cost per click. The cost per click for your PPC campaign can be lowered by having good organic SEO.
How many ads should I have running at once?
Before we could possibly answer this, we would need to produce a thorough initial report of your business. You can run as many ad’s as you’d like, but this depends on your budget and the types of ads used.
How long does a PPC campaign usually last?
A new PPC campaign requires around three months to work as it doesn’t have any data or performance history. It takes time for your campaign to generate data, especially if your target audience is small.
Is PPC only ran on Google?
PPC can be run across different search engines such as Bing however we use Google Display Ads. Google is used the most by online users so why wouldn’t you use the most common and used search engine? After all we all say “Google it”.
What’s the difference between PPC and SEO?
The difference between PPC (Pay Per Click) and SEO (Search Engine Optimisation), is that the traffic coming from SEO to your website is free, whereas the traffic coming to your website from PPC is not for free.
What are the benefits of PPC?
The benefits of using PPC are: boost traffic to your website, increase sales, control advertising costs, you only pay when you get clicks and you can analyse the performance of your ads.
How much does a PPC campaign cost?
The cost is down to you, when running a PPC campaign, you set yourself a budget based on the cost per click. When choosing your key words for your campaign the cost can vary depending on the word.
What is PPC? (Pay Per Click)
PPC is an advertising campaign which is paid for each time someone clicks on your website. It is a way of buying visitors to your website rather than earning it organically.