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Gro Insights and Analytics

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Insights

GRO can provide you with the names of companies who have clicked on your website. These analytics include total visitors, keywords, pages visited, contact details and much more, you can then use this list as a warm B2B sales list.

Our experts can advise you on the best way to use this information and help you determine how to contact your hot leads. Interested? Have a chat with our team on 01482 333833.

Google Analytics

What is Google Analytics?

Google Analytics is a free tracking tool that gives you detailed information about your website visitors and their actions on your website. It’s the most comprehensive analytics tool available. With Google Analytics, you can easily make data-driven marketing decisions to grow your traffic and ultimately boost sales.

Here are just a few questions about your website that you can answer using Google Analytics:

How many people visit my website?

Where do my visitors live?

Do I need a mobile-friendly website?

What websites send traffic to my website?

What marketing tactics drive the most traffic to my website?

Which pages on my website are the most popular?

How can I improve my website's speed?

What blog content do my visitors like the most?

What actions are performed regularly? i.e. tech spec downloads or email sign ups.

When you understand your website visitors, the content they like and how they find your website, you can tailor your marketing strategy to grow your online traffic even more. For example, after looking at your Google Analytics data, you may find that a certain time and day receive better engagement and more visitors to your blog. So by publishing a new post at that time, you can reach even more visitors with your content.

Did you know?

You can track particular actions on your website (i.e. Newsletter sign ups) and monitor specific demographic engagement.

Analytics Audit

We have a team of experts that have the expertise and qualifications to be able to understand and track your website visitors correctly. Whether you are interested in a complete analytics audit or just would like the training needed to be able to quantify your data properly, we can help.

With every audit we will review your current strategy and make recommendations to point you in the right direction. You can then make the changed yourself or appoint us to implement these changes for you.

Campaign Management

Want to get more from your website, if you use your analytics correctly, it can drive your entire marketing campaign. It will highlight who your audience are, what content they digest, what isn’t working and so much more. We can manage complex goal tracking and conversion campaigns specific to your company.

Whether you need to get your head around analytics for the first time or you require more complex analytics, our Google Analytics certified team can help. We have the experience and the expertise to set up personalised, tracked website campaigns to help you understand your website traffic and turn visitors into customers.

Ready to get more from your analytics?

All of our analytics will feed back into your digital marketing campaign to GRO your business. Without transparent analytics, the omni-channel or multi-channel marketing strategy isn't complete. Reports provided monthly for all services.

FAQs

GRO Insights is a service that provides you with a list of businesses that have hit your website, allowing you to identify potential sales leads you didn’t know you had. GRO Insights allows you to turn website visitors into warm sales leads for your business.

Who doesn’t want to know who’s been on their website? If your business is driven by sales, make your life a little bit easier by identifying what businesses may be interested in the products/services you provide.

We get this question a lot, "I have the leads but what do I do with them?" These should be treated as a warm sales list. GRO Insights provides you with real time tracking and reporting information on all visitors, along with what pages they have been looking at and even a list of key personnel within the company. Then it’s down to your sales team to make contact, tailoring a pitch based on their interests on your site.

Every business can use GRO Insights. Our tracking code can track every business IP that hits your website. Whether you are hunting for B2B leads or work in the B2C sector wanting to expand on the supplier side, our software provides you with that Insight.

Yes, this is a few lines of code that can be passed to your IT team to pop into the header of your page. Don’t worry we have developers on hand to help if needed!

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