Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of digital marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and … Why PPC?
When it comes to search engine optimisation the information available can be a minefield. Here are a few handy tips to get your SEO started on the right foot and help you avoid those costly mistakes than can stop a website reaching the first page. Are all your contact details up to date? NAP stands … 4 Simple Ways to Climb to the Top with SEO
Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your customers will listen to. With animations being shared more than ever across social media platforms, what was once associated with children’s cartoon shows is now a powerful aid to any marketing campaign. So, why should … 5 Ways Animation Can Enhance Your Brand
Why should your business use social media? With over 87.9% of UK adults using the internet today, can you afford to miss out on that audience? In the UK alone there are over 23.1 million users on Facebook that are aged 30+, this figure doesn’t even count the 9 million Millennials using social media. So here’s our top tips … 8 Tips to Get Your Business Social
With 2018 drawn to a close, the digital marketing industry is about to receive a revamp. With an array of developments, updates and asymmetrical layouts, 2019 has a lot in store, but what about 2020? GRO HQ made a fair amount of presumptions for 2018. We predicted a rise in voice search which is now one of … 2020 Marketing Trends
It communicates by translating ideas and values into a visual concept, using colour, shape and typography to get your core message across efficiently. Although you may not notice it, design is everywhere – but what makes it so crucial to your business and its brand? Brand Recognition If you want to leave a lasting impression, … Graphic Design is Art with Purpose
Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger. Google has released that the mobile version of content will be prioritised over desktop for indexing and ranking. Therefore, any sites that are not optimised for mobile will struggle to rank on the SERPs. This change has … Mobile First Google Indexing
2019 is set to be a busy year for Marketers and Google RankBrain is the next development that Marketer’s need to be aware of. RankBrain was first introduced in 2015 but the algorithm is constantly growing and is predicted to be one of the most important ranking factors for many years to come. RankBrain is … Optimising Your Content for Rank Brain
Google’s updated responsive search ads pave the way for a new generation of online marketing adverts through search engines. This new ad format offers a more dynamic setting for advertisers to engage their audience. The general format of these new ads allows the user to set up one advert with multiple headings and varying descriptions. … Responsive Search Ads